ABOUT
'RELEASING YOUR MUSIC'

There are many steps between finishing your project and launching your music into the world. It can be overwhelming to piece together what you should be doing and where you should put your focus.

“RELEASING YOUR MUSIC” TO THE RESCUE!

'Releasing Your Music' will set you up with the mindset and tools to move forward with your music launch in a strategic way. The first course in the Music Marketing Mentor series, it will be your all-in-one resource to guide you through the steps of creating your marketing plan, hiring the right partners, and branding your business for optimum impact, career growth, and income potential.

WHAT WE'LL COVER

*optimizing your mindset to gain maximum success and traction from your release

*understanding the practice of branding and how it can help you position your music in a competitive market

*a look at the elements that make up a marketing package and tips for each

*analysis of possible marketing partners and their roles in your marketing plan

*breakdowns by timeline and budget to help you determine your plan of action for release

Course curriculum

  • 1

    INTRODUCTION

  • 2

    CHAPTER 1 - Release Mentality

    • Chapter 1.0 - Intro

    • Chapter 1.1 - Why We Need Time

    • Chapter 1.2 - Goals & Budgets
  • 3

    CHAPTER 2 - Marketing Package

    • Chapter 2.0 - Intro

    • Chapter 2.1 - Branding

    • Chapter 2.1 - Instagram Links

    • Chapter 2.1 - Exercise (Defining Your Brand Worksheet)

    • Chapter 2.2 - The Package (Part A)

    • Chapter 2.2 - The Package (Part B)

    • Chapter 2.2 - The Package (Part C)

    • Chapter 2.2 - Instagram Links
  • 4

    CHAPTER 3 - Dissemination Plan

    • Chapter 3.0 - Intro

    • Chapter 3.1 - Release The Music (Part A)

    • Chapter 3.1 - Release The Music (Part B)

    • Chapter 3.1 - Release The Music (Part C)

    • Chapter 3.1 - Instagram Links
  • 5

    FINAL THOUGHTS

    • Final Thoughts

    • Course Survey

    • Sponsors

    • Discount

Your Instructor

Artist/Instructor (MMM1)

Nat Jay

Hi, I’m Nat Jay…

…and I’m an independent singer, songwriter, and recording artist who’s on a journey to continually grow and expand my income streams as an artist.

I’ve released six albums and multiple singles over the last 15 years and I did most of it on my own, without help from a label, publisher, manager, or agent.

From all these independent releases, I’ve received sync placements, press coverage, and performance opportunities, earning me a diverse income and an international fan base.

I can’t wait to share that knowledge with YOU!

FAQs

  • What is the course format?

    The Music Marketing Mentor courses are video based and I'll lead you through the whole series of courses. There will also be supplemental articles that I'll direct you to so that you can continue learning outside our virtual classroom.

  • Will there be homework?

    For some parts of the courses, I'll provide exercises or worksheets to coincide with the learning topics. These exercises are optional, though many are related to the steps you'll need to take in marketing your music. None of the exercises need to be submitted, so it's up to you when you do them, but the sooner you do, the closer to launching your music you'll be!

  • How long will it take me to complete the courses?

    The time it will take to complete the courses will vary for each student, depending how much time you have to put towards the course and whether you decide to complete all the exercises. The good news is, all the Music Marketing Mentor courses are self-paced, so you can complete them as quickly or as slowly as your schedule allows. Each course contains around 45-120 minutes of videos plus exercises, and most choose to space this out so they can absorb the information more effectively.

  • How long will I have access to the courses?

    You'll have access to the course material for one full year (365 days) from the date of purchase, so you can review it whenever you need a refresher during that time.

  • Can I take only one of the courses out of the series instead of all three? Should I take the courses in a particular order?

    You can take one, two, or all three of the MMM courses and you can take them in any order. When I teach my college class, however, I usually start with "Releasing Your Music" as it gives a good overview, before getting into the specifics of "Telling Your Story" and "Meet The Press," but it's up to you.

  • Are there payment options for the Music Marketing Mentor series?

    With MMM courses, you have the option of purchasing one course at a time or all three in a discounted bundle. ScratchSpin Music believes in offering financially accessible education to artists who want to learn, and therefore offers competitive prices in comparison to other well-known industry courses.

  • What if I have questions about the course material?

    I'm only an email away if you have any questions about what you're learning. Email me anytime at [email protected] and I'll get back to you as soon as I can. You can also find me on Instagram @OfficialNatJay.

  • I'm just starting out in the music industry. Is it too early for me to take these courses?

    Not at all! This is an amazing time to build the foundation of knowledge that will help you succeed throughout your career. I started my music business education in my first year in the industry and it's allowed me to have steady success and income for over 15 years. All terminology will be explained and the steps broken down for easy comprehension, and additional resources will be provided for those who require a bit of extra learning.

  • I'm a veteran of the music industry. Will I get anything out of the courses?

    The Music Marketing Mentor series is designed for learners of all levels. If you've had success in the industry, but feel like you have some gaps in your knowledge, these courses can fill them. If you've been signed to a label or management for a while and now going out on your own, this series will help give you a strong foundation of knowledge. If you have a proven track record with your music, building your music business knowledge can benefit you the most of all the learners and set you up to rule your indie empire.